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The Retirement Trainer

Apr 22, 2021

Iron Pony is one of the largest motorcycle dealerships in the Midwest. They grew from a NAPA auto parts store into a thriving business selling parts, apparel, accessories, vehicles, and more. The company has never stopped evolving, and this proved true again in 2020, when they didn’t just survive, but thrived, over the course of the COVID-19 pandemic.

In this episode, Chris joins the podcast to tell the story of how he went from dreaming of owning a business to becoming an entrepreneur, the value of honesty and transparency in everything you do, and how teamwork and community empowered the business to be busier than ever when they reopened.

In this podcast interview, you’ll learn: 

  • How Chris paid his dues and took Iron Pony from a NAPA auto parts store into one of the largest dealerships in the Midwest.
  • The value of bringing in and retaining great talent to fill in your gaps as an entrepreneur.
  • Why Chris never wanted to sell new motorcycles–and how he ended up innovating in his industry when he ultimately became a dealer.
  • The one major mistake Chris made as the pandemic hit, and how he fixed it.
  • How Chris is working to maintain work-life balance in uncertain times.

Show Notes

To get access to today's show notes, including links to all the resources mentioned, visit

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