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The Retirement Trainer

May 14, 2021

When everything shut down due to Covid-19 in March 2020, the uncertainty was crippling for many businesses. In this episode, you’ll hear how Hand & Stone Massage and Facial Spa was able to turn lemons into lemonade thanks to their membership-based business.

Located in the Lewis Center in Columbus, Ohio, this outpost of a well-known franchise provides customers with high quality massages and facials at extremely affordable prices. And with the stress and anxiety that a lot of people were dealing with last year, having a business that couldn’t be replaced by internet shopping proved to be very valuable.  

Today, Chris joins the podcast to share how he became a business owner decades into his working career, why he didn’t lose members (and actually got new ones) in 2020, and what keeps his customers coming back each month.

In this podcast interview, you’ll learn: 

  • How Chris used his experience as a business reporter to become a business owner himself after getting downsized in 2013.
  • The criteria Chris used to determine what kind of franchise to get involved in.
  • Why franchises are less likely to be failures for first-time business owners–and the important questions Chris asked as he found a franchise to get involved in.
  • How their membership-based business allowed them to weather the storm when everything shut down in March 2020.
  • Why Hand & Stone hasn’t experienced any business slowdown since reopening last May.

Show Notes

To get access to today's show notes, including links to all the resources mentioned, visit

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