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The Retirement Trainer

Mar 31, 2021

2020 has been one of the toughest years in history for small businesses. Many companies have needed to pivot, change their entire operational model, and adopt and adapt to new technologies in order to keep the lights on. 

However, a number of businesses didn’t just survive over the last year - they thrived. One of them is Columbus Car Audio. For over 40 years, they have customized and accessorized motorcycles, cars, boats, and buses. In fact, they even once installed a stereo in a canoe. 

Today, company president Todd Hays joins the podcast to discuss how he kept going to help fellow small business owners make the most of difficult situations and flourish in the face of big challenges.

In this podcast interview, you’ll learn: 

  • Why great customer service and creating great employee experiences puts Columbus Car Audio ahead of their competition.
  • How Todd created a survival plan for his company and his employees at the onset of the COVID-19 crisis - and why he chose not to stay open as an essential business when he didn’t feel it was safe to do so. 
  • Why empowering an entire team to make high-level decisions contributes to overall growth.
  • How Columbus Car Audio’s marketing director effectively shifted the focus of their operations from radio to online last year.
  • What Todd and Danielle learned as they took over the business 10 years ago - and why it was so important to work with mentors and business coaches.

Show Notes

To get access to today's show notes, including links to all the resources mentioned, visit

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